CORPORATE iDENTITY
Make your brand standout
In the vibrant world of business, establishing a unique and cohesive Corporate Identity is the cornerstone of brand recognition and success. At Tracert Group Inc., we specialize in crafting captivating Corporate Identity solutions that resonate with your audience, embody your values, and elevate your brand’s essence.
Our Brand Identity Services
Branding
Is your company in search of a clear brand strategy and a comprehensive style guide to enhance your marketing efforts? Our experienced team has developed various brand identities and is prepared to take your brand to the next level.
Visual Identity
If you’ve got specific brand components in place and require assistance in crafting a complete experience, our team is here to support you in building a remarkable identity through a distinctive custom design.
Why is it important to work on your brand identity?
Brand identity extends beyond a mere logo. It serves as a means to convey your value to customers, ensuring your brand stays memorable. Our team crafts precise branding guidelines, complete with a style guide, creates eye-catching logos, develops marketing materials such as brochures, and provides services for web content creation and graphic designs.
Align your brand with your company values
Create a foundation for successful marketing
Make your brand memorable for consumers
Attract more new customers
Stand out from competitors
What does brand identity consist of?
Components of Brand Identity
1. Logo And Its Variants:
Discover the heart of your brand with a distinctive logo. Explore the various adaptations and variants that amplify your brand’s visual presence.
Components of Brand Identity
2. Typography:
Dive into the world of fonts and lettering that give your brand a unique voice. Learn how typography contributes to the overall identity and perception of your brand.
Components of Brand Identity
3. Color Scheme:
Unravel the psychology of color in branding. Explore how a well-chosen color palette can evoke emotions, establish a brand personality, and leave a lasting impression.
Components of Brand Identity
4. Supporting Graphics:
Beyond the logo, delve into the realm of supporting graphics. Understand how supplementary visual elements reinforce your brand identity across various platforms and materials.
Components of Brand Identity
5. Style Guide:
Streamline your brand’s visual language and maintain consistency. Explore the importance of a comprehensive style guide in preserving the integrity of your brand identity across diverse channels and mediums.
How do we create brand identities?
1. Clear Positioning:
Establish a solid foundation for your brand identity through clear positioning. Define your unique value proposition and the distinct space your brand occupies in the market.
2. Market Research:
Dive into comprehensive market research to gain insights into industry trends, consumer preferences, and your competitors. Inform your brand identity strategy with a thorough understanding of the market landscape.
3. Ideating and Brainstorming:
Ignite the creative spark by engaging in dynamic ideation and brainstorming sessions. Explore innovative concepts and ideas that align with your brand’s vision and resonate with your target audience.
4. Developing a Logo:
Elevate your brand with a memorable logo that encapsulates its essence. Dive into the process of designing and refining a logo that serves as the visual cornerstone of your brand identity.
5. Supporting Graphics:
Enhance the visual narrative of your brand through supporting graphics. Discover how complementary visual elements strengthen your brand identity across various platforms and materials.
6. Preparing a Brand Style Guide:
Ensure consistency and coherence in your brand presentation by crafting a comprehensive style guide. Learn how this essential document serves as a roadmap, guiding the application of your brand identity elements across diverse channels and contexts.
Why are you waiting for?
Let’s talk about your corporate Identity project.